Whether it's climbing and going down steep trails or jumping high at bike parks. Enjoy your riding and discover yourself.
No hands, more tricks. With our robust and specific geometry-designed dirt jumper and BMX bikes, you'll go from ground to air and back again smoothly and safely.
Chasing for speed and against the wind, or fun Sunday club ride with friends around town, all you need is here.
Whether it's a fun tour with friends on gravel roads, or just keep riding into the unknown. Unlock yourself, it all starts here.
Bikes have given us a lot. It helps us to live a life that we can be happy with and proud of; so we want to share that and bring a healthy and joyful day-to-day routine.
What's more lovely than the childhood memories? Ouch! Perhaps the one that crosses your mind right now is that first scar that you got while riding on a bike! But hey, it was also a lovely family time, the first taste of courage to learn how to get back on after falling off, and go on adventure with new friends. So, go get bikes for your kids, and see those beautiful things also happen to them.
These years, we have come further to build a smart living. We bring you our E-bikes, to take you to discover more trails, more loops, and discover future.
We are so excited to share with you that Tracey Hannah has won the Leogang world cup and that she is the current leader in the overall ranking! It’s been…
A good week of racing has just ended in Fort William, Scotland. We were here for the second round of the UCI Downhill World Cup. The weather was the main…
The anticipation to ride bikes after winter grows stronger and stronger throughout the off season. Most people in BC spend the winter chasing deep and dry powder, which I have…
The first world cup is behind us and what a weekend it was in Maribor, Slovenia! First of all, a big congrats to Tracey for winning the qualification and taking…
This past weekend, Mick, Tracey, Alex and Simon were in Maribor, Slovenia for the European DH Cup. It was good to have everyone in Maribor to prepare for World Cup…
Last weekend UR TEAM were in Monterey, California for the Sea Otter Classic. It was good to connect with a lot of our sponsors at the show to plan more…
